Macy's Thanksgiving Day Parade smashes audience record for second straight year
The 98th annual Macy's Thanksgiving Day Parade didn't just stroll down Manhattan—it took the entertainment world by storm, racking up a jaw-dropping 31.3 million viewers. This year's parade was a visual feast, featuring standout performances and appearances from EGOT winner Jennifer Hudson, Billy Porter, Wicked's Cynthia Erivo and electrifying dance numbers that kept fans glued to their screens. With 23.6 million live viewers on NBC alone, it became the most-watched entertainment special on linear TV since the 2020 Academy Awards, according to Variety.
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