Amazon shoppers can now findBath & Body Works productson the retail site, giving customers a new way to stock up on the brand's popular scents and candles.
The company announced the launch Friday, Feb. 20, marking the first time Bath & Body Works has sold its products onAmazon. The curated assortment includes fan favorites such as Champagne Toast, A Thousand Wishes, Mahogany Teakwood and Eucalyptus Spearmint, available in mists, body washes, body creams, hand soaps, and single‑ and three‑wick candles.
The move is part of Bath & Body Works' Consumer First Formula, a strategy aimed at expanding access and putting customers at the center, according to the company.
More:Bath & Body Works selling products in 600 college bookstores. See list.
A key part of that shift, the company said, is to sell products through third-party channels.
Advertisement
Last year, Bath & Body Works began selling products through600 college campus storeswith a curated collection of Gen Z products aimed at reaching new, younger consumers.
Based on positive response to this distribution strategy and assortment, the footprint has now grown to more than 1,000 locations, the company said.
What did Bath & Body Works say?
"Our Amazon launch reflects our commitment to bringing consumers what they want—seamless access to the products they love across an integrated marketplace," said Maly Bernstein, Bath & Body Works' chief commercial officer.
"We're making discovery easier and elevating the brand at every touchpoint, ensuring a consistent, trusted experience that builds loyalty and showcases our best-in-class product leadership. This initiative highlights how we plan to grow: strategically, and always with the consumer at the center."
Full list of products being sold on Amazon
A Thousand Wishes
Body Cream
Body Lotion
Body Wash
Fine Fragrance Mist
Gift Set
Fine Fragrance Mist
Body Lotion
Body Wash
Shea Butter Hand Cream
Champagne Toast
Body Cream
Body Lotion
Body Wash
Fine Fragrance Mist
Gift Set
Fine Fragrance Mist
Body Lotion
Body Wash
Shea Butter Hand Cream
Eucalyptus Spearmint
Body Cream
Body Wash
Essential Oil Mist
Gingham Gorgeous
Body Cream
Body Lotion
Body Wash
Fine Fragrance Mist
Japanese Cherry Blossom
Body Cream
Body Lotion
Body Wash
Fine Fragrance Mist
Gift Set
Fine Fragrance Mist
Body Lotion
Body Wash
Shea Butter Hand Cream
Laundry Day
Wallflower 2‑Pack Refill
Lavender Vanilla
Body Cream
Body Wash
Essential Oil Mist
Mahogany Coconut
3‑Wick Candle
Gentle & Clean Foaming Hand Soap
Single Wick Candle
Mahogany Teakwood
Body Cream
Body Wash
Body Spray
2‑Pack Wallflower Refill Bundle
Gift Set
Body Spray
Shea Butter Cleansing Bar
Body Wash
Ultimate Hydration Body Cream
Moonlit Goddess
3‑Wick Candle
Gentle & Clean Foaming Hand Soap
Single Wick Candle
Ocean
Body Cream
Body Wash
Body Spray
Gift Set
Body Spray
Shea Butter Cleansing Bar
Body Wash
Ultimate Hydration Body Cream
Pistachio Milk & Honey
3‑Wick Candle
Gentle & Clean Foaming Hand Soap
Single Wick Candle
Stress Relief
2‑Pack Wallflower Refill Bundle
Sweet Orange & Agave
3‑Wick Candle
Gentle & Clean Foaming Hand Soap
Single Wick Candle
Warm Vanilla Sugar
Body Cream
Body Lotion
Body Wash
Fine Fragrance Mist
Gift Set
Fine Fragrance Mist
Body Lotion
Body Wash
Shea Butter Hand Cream
White Flair Wallflower Heater
Wallflower Heater
White Matte Cylinder Wallflower Heater
Wallflower Heater
Michelle Del Rey is a trending news reporter at USA TODAY. Reach her at mdelrey@usatoday.com
This article originally appeared on USA TODAY:Bath & Body Works now available on Amazon. Which products?
