Inside the Euros TV war: How the BBC and ITV are battling it out for dominance in Germany

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Inside the Euros TV war: How the BBC and ITV are battling it out for dominance in Germany

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It is not only in the General Election where two candidates are vying for your vote this summer. The BBC and ITV are conducting their own month-long campaigns in the hope that, come July 14, you will agree theirs is the party worth joining to celebrate England's Euro 2024 coronation. As utopian as that scenario may sound after Thursday's drab draw with Denmark, that is ultimately the dream. Both broadcasters hold the television rights to that finale in Berlin and have until then to convince us that their coverage is more deserving of our living rooms than the other's.
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