Inside 'extreme Cold War' Euro 2024 negotiations as the BBC and ITV use mind games while deciding which matches they will choose to broadcast

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Inside 'extreme Cold War' Euro 2024 negotiations as the BBC and ITV use mind games while deciding which matches they will choose to broadcast

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Beore Euro 2024 kicked off, fans were privy to the full list of TV picks for the tournament this summer. Every single game has and will be free-to-air for fans in the UK as they are broadcasted across the BBC and ITVs channels. With the exception of the final, only one of the broadcasting companies will be the sole host of a game. The process of deciding who gets a game is equal measures simple and complex as the TV schedule begins to take shape.
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