Is Adidas planning to make Jude Bellingham its own Michael Jordan? England star's image rights companies have banked £2.5m already - as sports firm bosses 'consider using signature celebration as new logo'

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Is Adidas planning to make Jude Bellingham its own Michael Jordan? England star's image rights companies have banked £2.5m already - as sports firm bosses 'consider using signature celebration as new logo'

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For many, Michael Jordan is considered the greatest sportsman of all time - including by Jude Bellingham himself. The American athlete transcended basketball to become a global icon and a Hollywood star while still winning NBA championships for the Chicago Bulls. MJ also became the greatest trainers salesman in history, with Air Jordan shoes breaking through the $5billion (£4.4bn) mark for the first time last year - 20 years after he retired.
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