San Francisco launches surprising new bid to attract tourists by highlighting crime-plagued city's most soothing feature

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San Francisco launches surprising new bid to attract tourists by highlighting crime-plagued city's most soothing feature

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San Francisco is relying on an unusual feature to draw in more tourists with a surprising advertising campaign. The crime-ridden city has been in the grips of a homelessness crisis which has seen businesses flee and residents move away. In an effort to regain visitors, San Francisco is hamming up an unusual feature: its cold climate. As swathes of the US are gripped by a dangerous, record-breaking heatwave, the coastal city is advertising its gloomy weather and lower temperatures.
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