Have celebrity alcohol brands become the new perfume? How the likes of Kendall Jenner, Kylie Minogue and Dwayne Johnson are cashing in with their own liquor lines - as Beyoncé becomes latest star to jump on trend

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Have celebrity alcohol brands become the new perfume? How the likes of Kendall Jenner, Kylie Minogue and Dwayne Johnson are cashing in with their own liquor lines - as Beyoncé becomes latest star to jump on trend

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In the Noughties, the greatest accessory a celebrity could have was their own perfume. From the likes of Sarah Jessica Parker's Lovely to Jennifer Lopez's Glow and Britney Spears' iconic Fantasy, there wasn't a IT girl in town who didn't have their own signature scent. Now, however, it seems it's out with the perfume and in with the spirits, with an increasing number of celebrities releasing their own liquor lines.
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