PrettyLittleThing founder Umar Kamani makes dramatic return to fashion brand a year after stepping down as CEO as he apologies to customers for 'negative experiences'

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PrettyLittleThing founder Umar Kamani makes dramatic return to fashion brand a year after stepping down as CEO as he apologies to customers for 'negative experiences'

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PrettyLittleThing founder Umar Kamani has made a dramatic return to the fashion brand – a year after stepping down as CEO. The businessman, 36, is set to announce his comeback on Tuesday following his belief the online giant has 'lost touch with what made it so special', their loyal customer base. Umar, who married model wife Nada Adelle earlier this year in a multimillion-pound wedding, where Mariah Carey performed, apologised for any 'negative experiences' during his absence, promising to prioritise their customers going forward.
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