Which celebrity has the biggest brand? Is it Kim Kardashian, Kylie Jenner or Rihanna? Or maybe Selena Gomez? (Hint: It's not Jennifer Lopez... yet!)

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Which celebrity has the biggest brand? Is it Kim Kardashian, Kylie Jenner or Rihanna? Or maybe Selena Gomez? (Hint: It's not Jennifer Lopez... yet!)

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There are many very successful brands owned by female celebrities these days - you can't walk into a Sephora without seeing a half dozen right away. Kim Kardashian has scored with her brand Skims which makes shapewear and sleepwear. Kim's younger sister Kylie Jenner also has done well with two brands: Kylie Cosmetics and Khy. And Rihanna's lingerie and beauty lines are massive moneymakers. Selena Gomez is now a billionaire thanks to Rare Beauty.
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