Outrage after Olivia Newton-John's estate signs 'beyond the grave' partnership with Weight Watchers

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Outrage after Olivia Newton-John's estate signs 'beyond the grave' partnership with Weight Watchers

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Olivia Newton-John's Instagram has been taken over by Weight Watchers in a shocking 'beyond the grave' deal to monetise the memorial account's 805,000 Instagram followers. Michael Caprio, Olivia's agent of 27 years, confirmed that the new Weight Watchers collaboration was sanctioned by the late singer's team. 'This is all done with the estate and her label, Primary Wave,' Caprio told Sunday Confidential. Six weeks ago, Weight Watchers announced the 'Livin' Physical' campaign with a video posted to Olivia Newton John's account set to a remixed version of her iconic '80s hit.
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