Luka Doncic finally ends LeBron James and Steph Curry's domination of NBA jerseys
Luka Doncic's jersey has become the highest-selling among NBA players, overtaking Steph Curry and LeBron James in sales. In February, the NBA world was rocked to the core when the Dallas Mavericks shockingly traded their franchise player to Los Angeles - pairing him up with James in the City of Angels. Upon his arrival, Doncic did more than impact the Lakers' on-court performance. According to NBAStore.com, the Slovenian's shocking trade also sent merchandise sales soaring after the February 6 deadline.
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